Facebook now allows promotions on Timeline

This is huge:

“Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.”

This might hit agencies as many companies will at least try once to hold a promotion on their timeline. We will certainly see a lot of rubbish promotions in the near future.